Name: Marketing Warfare
Price: 15.30 USD
Availability: InStock
Author: Al Ries & Jack Trout
ISBN: 9780452258617

Al Ries & Jack Trout

Marketing Warfare

Plume, 1986

Softcover. 215 pages

VERY GOOD

Pages are tanned.

Ries and Trout's argument that business competition should be understood and fought using the principles of military strategy.

Business & Economics military business strategy competitive marketing marketing strategy

US$15.30

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Includes 10% discount

Listed on ABEBooks & Biblio at US$17.00 + shipping

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Listed on ABEBooks & Biblio at US$17.00 (approx. CA$23.12)

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Item #9054