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Selling the Invisible: A Field Guide to Modern Marketing
Texere, 2001
Softcover. 272 pages
VERY GOOD
Spine crease. No writing/markings.
Marketing guide arguing that service businesses must focus on their relationships and delivery processes, since the product itself is invisible to buyers before purchase.
US$15.30
+ shipping
Includes 10% discount
Includes 10% discount
Listed on ABEBooks & Biblio at US$17.00 + shipping
CAD $20.80
Includes free shipping in Canada + 10% discount
Listed on ABEBooks & Biblio at US$17.00 (approx. CA$23.12)
CAD pricing available to Canadian shipments only.
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Item #8073