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Marketing to the Affluent
Homewood, IL: Dow Jones-Irwin, 1988
Hardcover. 324 pages
VERY GOOD in GOOD dust jacket.
Dust jacket spine is faded with wear to top and bottom edges. A couple of faint dampstains to verso of jacket.
Identifying, understanding, and targeting wealthy people. Reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.
US$17.10
+ shipping
Includes 10% discount
Includes 10% discount
Listed on ABEBooks & Biblio at US$19.00 + shipping
CAD $23.25
Includes free shipping in Canada + 10% discount
Listed on ABEBooks & Biblio at US$19.00 (approx. CA$25.84)
CAD pricing available to Canadian shipments only.
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Item #11699